You can store all contact information in one database, and you can access the data on your desktop when at the office or on your mobile or tablet when on the road.īut when it comes to CRM, one of the biggest challenges is getting internal buy-in. This process or system is called Customer Relationship Management (CRM) software.ĬRM software is powerful, yet simple. Sooner or later, you will start to grow, and at some point you will need to introduce a process and a system that is more organized than a pile of spreadsheets. Surely, Excel spreadsheets and post-it notes are enough, right? And just like with any kind of strategy, if you only have a handful of customers, why go out and invest in software? We know that CRM (customer relationship management) can be intimidating to both small and medium sized businesses. You’ve read these CRM statistics before, and new research continues to find a positive impact on businesses that implement CRM software - yet not all businesses are using it. Seventy four percent of CRM users say that CRM software has improved their access to customer data.Īnd sales productivity can increase by up to 25% when implementing mobile CRM. According to Nucleas Research, for every 1 EUR you invest in CRM, you will see a return on that investment of 5 EUR.
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